Why you should introduce in-app calls to your service
Hello! I'm Deokbeom Jeong, the product manager of LINE Planet, a solution that makes it easy to implement audio and video calls in your service.
Product managers and other service stakeholders often describes their services as "like their own child" because of the affection they pour into them. Just as parents spare no effort to support their child's growth, service stakeholders also invest heavily in the growth of their services. They add new features, introduce attractive content, and create communities where users can meet and chat.
One of the best ways to grow a service is to make it a place like a playground or plaza where users can mingle and have fun. When user communication is active, the time users spend on the service naturally increases.
To achieve this, many services prepare various communication methods for users. They create spaces for posting, add features for commenting on others' posts, and introduce messengers for people with similar interests to chat.
However, depending on the nature of the service, this might not be enough. In this article, I'll explain why you should introduce in-app calls to your service.